Cruelty-Free Cosmetic Product Review: Wet N Wild Photofocus Foundation - Makeup Made In The USA


Hello everyone! Today I will be doing a foundation review for you all of a very popular inexpensive drugstore brand: Wet N Wild. I bought two different shades of their foundation to test out: Desert Beige and Cocoa

Generally, any shades with the name Beige in them, usually refer to shades for Caucasian or Asian skin tones, but this was the darkest shade that they had in the drugstore at the time, so I bought it. A few days later, I bought one of the darker shades that I could only find online; I bought Cocoa. 



Cost: $2-$8 each depending on where you buy it.

Shades: There are 20 shades available online. Unfortunately, out of all those shades, only about 5 are for tan or dark skin tones: Cocoa, Mocha, Toffee, Espresso, and Mahogany.

I will review each shade that I bought separately in this review, since I got such different results with each one of them.


Swatch of Both Shades


Before Foundation/No Face Makeup


Let's start with Desert Beige, since it is the first shade that I bought.

Desert Beige



Color: This foundation claims that it was tested to not have photo flashback, but it actually does have flashback, when the shade is lighter than your skin tone. This shade leaves a white cast; it is also way too light and white on my skin tone. I think if you have a Caucasian or Asian skin tone, then you probably won't have flashback, so whether or not you have flashback, depends on you getting the right shade for your skin tone.

Dry Skin: As you can see in the photo, this foundation did cling to the dry patches near my mouth from facials I did, so this foundation is not be a good choice for those with dry skin.

Dark Circles: This foundation did reduce the appearance of dark circles greatly.

Fine Lines/Smile Lines: This foundation did greatly reduce the appearance of smile lines on my face, so it is a great foundation for those with more mature skin.

Coverage: This foundation gives medium coverage. You can layer it, but even when you layer it, you won't get full coverage with it. I did get better coverage when I applied this foundation with a beauty blender though, rather than applying it with my fingers.

Application: The applicator for this foundation is a plastic spatula, which I really like. I can easily clean off the spatula after every use or even put the foundation on a steel plate. So this packaging makes it more hygienic, and it is perfect for use by makeup artists.



When I applied this foundation with my fingers, I hated how it looked, but when I applied it with a beauty blender, it looked much better and smoother.

Wear: This foundation did not get oily through the day after hours of wear, which is very good.


Cocoa



Flash/White Cast: This foundation looked good with and without a flash, which is great! There was no white cast, so this foundation does what it promises to do.

How It Looks On The Skin: This foundation looked smoother than Desert Beige did on my skin. My skin also looked more moisturized with this foundation, than it did with Desert Beige. This foundation does leave a bit of a sheen on the skin, so set it with powder, especially on the t-zone.

Dry Skin: This foundation did cling to the areas where there was extreme dryness. As a result, I think that if you have sightly or moderately dry skin, and you moisturize your skin before applying your makeup, this foundation will still work for you. However, if you have very dry skin, this foundation won't work well for you.

Application: The applicator for this foundation is a plastic spatula, which I really like. I can easily clean off the spatula after every use, or even put the foundation on a steel plate. So this packaging makes it more hygienic, and it is perfect for use by makeup artists.

This foundation applies well just about any way that you apply it; it applied smoothly for me with a beauty blender and with my fingers.

Fine Lines/Smile Lines: This foundation did not settle into my smile lines.

Dark Circles: This foundation did reduce the appearance of dark circles.

Coverage: This foundation is medium coverage. I did get better coverage with a beauty blender than with my fingers, but it still did not reach full coverage.

Color: Even though this is a darker shade, it is still too light for my skin tone, but it is not too bad. When my skin gets lighter, this foundation should suit my skin tone just fine.


How Both Foundations Look On My Skin



Final Thoughts

Honestly, I have mixed feelings about this foundation. In bright lighting and with a flash, it does not make my skin look very good. In dark or normal lighting though, my skin does look nice with it and it has a nice glow. However, I feel that a great foundation will look good in everyday normal lighting, as well as with a flash, so I am not really into this foundation. I feel that my skin has definitely looked better with other foundations that I have tried, so personally, I will not repurchase this one.

This Wet N Wild foundation is a cheap inexpensive foundation; it works okay, so if you are on a budget, it is fine, but if you want to give your skin as much of a boost as possible, I think it is worth it to pay a few dollars more for a foundation that will do that.


Have you tried any Wet N Wild foundations? What did you think of them?




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